I am a multidisciplinary designer working with food and creativity, focusing on the concept of interaction.

In my vision, food is a powerful tool to show new perspectives, raise awareness, stimulate emotions and
encourage discussions.

Address

Located in Catania but working around the world.

Contact

Contact me if you have an idea and you want to discuss it with me!

Email

info@martinafiorito.com

Breath and Butter

Experiences

It is a food experience installation around Covid19. The design started thinking about the most popular food in the kitchen of every country around the world, during the first lockdown: bread. Everyone was kneading and baking, probably looking for some kind of physical relation that was missing out at that moment. Breath and Butter wants to re-create this connection with bread, and use it to unlock the emotions related to the pandemic. The final purpose is to re-find the relations with food firstly, with yourself and your thoughts, and with other people finally.

The experience brings you into a journey of feelings through the use of the five senses: hearing as first, touch, smell and taste later. In order to create a more immersive atmosphere the sight is the last one to be used.

The journey begins with the most uncomfortable emotion; then, passing through your own thoughts, thanks also to the connection with the simulation of the activity of baking bread, it starts to change. The experience continues with a gradual reintroduction in the society, and brings you back to the reality with a new awareness of yourself in relation with the world, and your emotions.

 

Project designed in collaboration with Isabel Regehr and Eleonora Sforzi.

  • Author

    Martina Fiorito

  • Project Name

    Breath and Butter